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The new type and signet underline the brand’s ties to Evonik.
September 28, 2017
By: DAVID SAVASTANO
Editor, Ink World Magazine
Since Evonik’s takeover of JM Huber’s silica business in September 2017, it has completely redesigned the brand profile of its silica portfolio. “By acquiring the silica business of JM Huber, we are able to offer our customers an even more diverse portfolio of products. Visually, the brand relaunch will support the broad range of product and service expertise available from a single source,” said Andreas Fischer, head of Evonik’s Silica Business Line. The new design of the silica logo re...
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